In this case, the employees are zingerman's "internal" customers.
An internal customer is somebody who has an association with your organization, however the individual could conceivably buy the item. Usually a man who works inside the organization, for example, general representatives and chiefs. Â
Internal customers require not be specifically inside to the organization. For example, you may join forces with different organizations so as to convey your item to the end client – the outer client. Such interior clients all take part in conveying the item to your end customer. Partners and investors are extra inward clients, maybe more subtle yet very noteworthy.