Answer:
Societal marketing
Explanation:
Societal marketing: The societal marketing is that marketing concept which focuses on serving the society at their best level by satisfying their needs, wants, and interest and keep the profit motive aside. Â
It aims to produce such goods and serving those services which helps to improves the business organization image, goodwill, reputation to a larger extent. By satisfying the society at large, the organization can strengthen its long term success. Â
This market concept is closely related to the Corporate Social Responsibility (CSR)
So, According to the given definition, the most appropriate term is Societal marketing