Kojin works for a social media website that caters to senior adults and allows them to engage with their families over the Internet for a small subscription. Currently, the company has focused on retirement communities, but Kojin thinks they would get more subscribers by focusing on seniors who live by themselves. He should prepare a presentation for senior staff that focuses primarily on influencing which member of the company?
The marketing manager or director (depends on the organizational layout) is the individual responsible for leading the marketing department or unit of the company. He or she is the one in charge of overseeing and controlling new and existing marketing strategies and campaigns.
