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A descriptive characteristic that helps separate potential purchasers into groups is called a: Select one: a. product differentiating variable b. de-ethnicization c. psychographic ethno variable d. segmentation variable e. product purchaser variable

Respuesta :

Answer:

The correct answer is D

Explanation:

Segmentation variable is the term which is defined as the characteristics of the people which is used for determining that if the people are similar.

For example, if the market is segmenting, then it is grounded on the age of the people, then the age is the segmentation variable.

So, the segmentation variable is the descriptive or detailed characteristics which help the separate potential purchases into the groups.