Consumer decision making about products and services is influenced by the configuration of all of the following; market mix, social influences, ______ factors, and sociological factors.
Psychological factors in the consumer buying process can be divided into:
motivation: What unsatisfied need does the consumer have?
perception: how we select, organize and interpret the information we receive.
learning: we learn from our past actions, and as a result our behavior will change.
beliefs and attitudes: our beliefs represent our convictions about something, while our attitude towards a product or brand is influenced by our beliefs and learning experiences.
