Answer:
business to consumer marketing Â
Explanation:
In simple words, Business-to - Consumer Marketing, or B2C Marketing, refers to the methods and strategies using which a company promotes its products and services to individuals: the creation, advertising and sale of products for use by customers in their everyday lives. Â
There are many differences between B2C and B2B marketing. Some of the most important distinctions include the procurement and sales process, the decision-makers involved and the cost of purchases.