Answer and Explanation:
First, a speaker should consider the audience when selecting a topic in order to determine if that topic is a right fit for that audience. Age, cultural background, social status and many other factors highly influence what kind of topic will interest an audience. For instance, something related to gardening is likely to be more interesting to an older audience than to a younger one.
Second, after having chosen the topic, the speaker should still consider the audience in terms of choosing how to approach that topic. What kinds of appeals and devices should be used? Will images make it more engaging? In summary, the speaker needs to keep in mind that the audience is at the center of his speech. It is the audience that will receive the message the speaker is trying to convey.
