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AlphaCompany produces Product Z. Product Z is in the Maturity stage of the Product Life Cycle. AlphaCompany wants to extend the life of Product Z. AlphaCompany his hired you as a consultant and asks you to provide ideas to extend the life of Product Z. Which of the following might you, reasonably, recommend to extend the life of Product Z?

Respuesta :

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Question Completion:

(Select all that apply.)

Add new features to the existing product to "recharge demand" for Product Z.

Reduce promotional spending for Product Z to a minimal level.

Introduce a new version of Product Z to attract a new market segment.

Answer:

The best reasonable way to extend the life of Product Z is:

Add new features to the existing product to "recharge demand" for Product Z.

Explanation:

The above option (unlike others) will ensure that the new features increase the market demand for Product Z.  These new features must consider the needs of customers.  Adding new features should not be for the sake of modifying or prolonging the life of the product but for the sake of satisfying customers' needs.  Therefore, customers' requirements must be ascertained and incorporated in Product Z.

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