Tom is head of the marketing department and must decide how to allocate a fixed amount of funds. There are two top projects that Jim believes hold the most promise. Recently, the majority of funds have been allocated to Project A, but Tom wonders if it is time to provide Project B with a larger share of the money. Tom decides to assign a particular individual, Janice, to thoroughly criticize the proposal for Project B, looking for every possible flaw. Which technique is Tom using to help him make a better decision

Devil's advocacy could be defined as having a critique on a team, board of administration who most times goes against the decision of the group. It has been realized that this helps the groups to have unbiased decisions, reduces expenses and avoid pitfalls.

This decision making method is involved mostly in areas that has to do with finance and budget.

Tom deciding to choose Janice to criticize the project is playing out the Devil's advocacy.