The communication strategies people use to influence how others view them is called
a. cognitive conservatism
b. impression/identity management
c. reflected appraisal
d. social comparison
e. self-concept
Hii! I Think That "b" is the correct answer. Because When people want to communicate and influence others with their point of view, They Usually use Their impressions management.
Reflected appraisal is a psychology term that refers to a person's perception of how people view him or her. This concept determine that self-concept is determined -and influence- by the concept people have of him or her.