âCome to âCars Are Usâ! We reduced this yearâs models up to 50%! Itâs time to make room for next yearâs new cars! Hurry on down so you donât miss out!ââRadio advertisement The main goal of this businessâs advertisement is to challenge the other car sales businesses to increase discounts on their vehicles for sale encourage people to consider purchasing one of the brand-new models that will be arriving soon motivate people to purchase a car by making them think it is the best deal they can get all year avoid government and bank rules for minimum prices that they can offer for new vehicles